I guess WUBS can't take a hint

by Don Wheeler

You may remember that I posted last month about an "an offer I shouldn't refuse" from WUBS. Despite my strong response (supported by many other candidates) I received a duplicate letter from them today. Let's reminisce......

WUBS has a different take on civic responsibility
by Don Wheeler

I get quite a few questionaires and meeting offers as an at-large cadidate for the South Bend School Board. It's not hyperbole to say that the one I got from WUBS 89.7 FM is unique. Here it is, verbatim:

Dear Candidate,

WUBS will hold a "School Board Debate" October 18, 2008. This Debate will be a great opportunity to showcase your ideas, views and tell the Michiana audience why they should vote for your campaign. This will be a great way to advertise.

We would love to have you apart of this event!Every candidate from each District is invited to participate. Don't Let This Opportunity Pass You By! The entry fee is only $100 payable by Oct. 11, 2008. This program will broadcast "live" on the air and will feature a "replay" before the General Election Nov. 4, 2008.To confirm your participation please contact Shane Williams at 574-287-4700 or broshane@wubs.org .

Sometimes there's just no need to comment further.

Rest assured, Mr. Williams will hear from me.

Wheeler replies to WUBS

Dear Radio Guy,

I was pretty taken aback by your letter today. I'd suggest you have a detailed conversation with your legal counsel before proceeding with this idea. Unless you clearly and frequently indicate that what people are hearing is an advertisement rather than an event - you may well be putting the station's license in jeopardy. The confluence of election laws and broadcasting requirements is pretty tricky.

This is a very bad idea. If the station can't afford to put on an actual forum (completely understandable) you should restrict yourself to soliciting standard advertising. In any case, I won't be participating in your October 18th event as it is currently constructed.

Donald W. Wheeler
at-large SBCSC Board candidate